Owner's Club News
When Alfa Romeo was founded in 1910, draughtsman Romano Cattaneo came up with the company’s logo based on a crest he saw in Milan above the door of Castello Sforzesco.
Being that the company was founded in Milan, a symbol representative of the city seemed appropriate. Designer Giuseppe Merosi helped turn the idea into Alfa Romeo’s official emblem.
Apart from some minor tweaks with the wording, gold trim, and wreath appearance over the years, the design has remained fairly consistent.
Where the biscione symbol itself comes from and what it means has been a subject of ongoing debate for over a century. Here are some leading theories:
The biscione has undegone minor changes with the green snake becoming larger and smaller over time with slight changes to its' body thickness. The human being consumes by the Viper has become less recognixable over time.
In January Bernard martin presented a proposal to the Alfa Romeo Owners Club Board of Directors that the Three Rivers Alfisti chapter of AROC would host the 2019 AROC Convention at the Pittsburgh Vintage Grand Prix's Cortile Italian Car Show where the TRA was founded in July 2017.
Our Club presented some rather unique ideas for the convention:
The Board voted unanimously to hold the convention in Pittsburgh. Our next step is to start to revise the initial planning in more detail. The complete presentation is below and can also be found on our YouTube Channel.
TRA Members where able to experience luxury while helping parents and families in need this past holiday season.
The folks from Ron Lewis Alfa Romeo invited TRA members to Sienna on the Square on December 14 from 12:00-2:00pm to enjoy Italian cuisine, live music by Christina Chirumbolo, and test drive one the new Alfa Romeo Giulia's or Stelvio's.
For every test drive, Ron Lewis Alfa Romeo donated $20 to Christopher’s Kitchen.
Three Rivers Alfisti club members have been graciously extended an invitation to participate in an Alfa Romeo Holiday Luncheon on December 14, 2017 at Sienna on the Square in Market Square in Downtown Pittsburgh.
There is only room for 50 people so you MUST RSVP at the link below to attend.
Space is LIMITED. You MUST RSVP to attend. No Walk-ins are going to be permitted. Please use the button button to make your reservation.
If you would like to make a donation to Christopher's Kitchen you can do it at the event or you can click the link above to make a direct donation via their website.
Editor's Note: This iS breaking news TODAY! You should also know that we've just recently submitted a proposal to host the Alfa Romeo Owner's Club Convention in 2019 at the Cortile Italian Car Show during the Pittsburgh Vintage Grand Prix. We proposed it be called the Cortile della Corsa: The Courtyard of Racing and to feature the racing history of Alfa Romeo! We think it's going to be a terrific time to sample much to the incredible history of Alfa Romeo Racing!!
The prestigious Italian brand owned by Fiat Chrysler Automobiles (FCA) today signed a multi-year technical and commercial partnership agreement with Swiss Sauber F1 Team for participation in the Formula 1 world championship beginning with the 2018 season.
The single-seaters will sport the distinctive colors and logo of Alfa Romeo, the team's Title Sponsor, and will be equipped with 2018 Ferrari power units.
The scope of the agreement includes strategic, commercial and technological cooperation in all applicable areas of development, including access to engineering know-how and the expertise of Alfa Romeo technical staff. This partnership will provide additional opportunities for the two organizations in both Formula 1 and the automotive sector in general.
The official name will be Alfa Romeo Sauber F1 Team
Sergio Marchionne, CEO of FCA, said: "This agreement with the Sauber F1 Team is a significant step in the reshaping of the Alfa Romeo brand, which will return to Formula 1 after an absence of more than 30 years. A storied marque that has helped make the history of this sport, Alfa Romeo will join other major automakers that participate in Formula 1. The brand itself will also benefit from the sharing of technology and strategic know-how with a partner of the Sauber F1 Team's undisputed experience.
The Alfa Romeo engineers and technicians, who have already demonstrated their capabilities with the newly-launched models, Giulia and Stelvio, will have the opportunity to make that experience available to the Sauber F1 Team. At the same time, Alfa Romeo fans will once again have the opportunity to support an automaker that is determined to begin writing an exciting new chapter in its unique, legendary sporting history."
Pascal Picci, Chairman of Sauber Holding AG, commented: "We are very pleased to welcome Alfa Romeo to the Sauber F1 Team. Alfa Romeo has a long history of success in Grand Prix racing, and we are very proud that this internationally renowned company has chosen to work with us for its return to the pinnacle of motorsport. Working closely with a car manufacturer is a great opportunity for the Sauber Group to further develop its technology and engineering projects. We are confident that together we can bring the Alfa Romeo Sauber F1 Team great success, and look forward to a long and successful partnership."
The return of Alfa Romeo, one of the major protagonists in Formula 1 history, is expected to contribute significantly to the appeal and future development of the sport. Alfa Romeo brings with it technological know-how and a large and passionate fan base, while participation in the championship also offers benefits for the brand in areas such as technology transfer and road safety.
Alfa Romeo is known around the world for its racing heritage and technological excellence. The undisputed champion of the pre-war Grand Prix (in 1925, the GP Tipo 2 dominated the first World Championship), Alfa Romeo participated in Formula 1 from 1950 to 1988, both as a constructor and engine supplier. Immediately upon its debut, Alfa Romeo won the first two drivers' world championships, in 1950 and 1951, with drivers Nino Farina and Juan Manuel Fangio. From 1961 to 1979, Alfa Romeo participated as engine supplier to several F1 teams.
Following its return as a constructor in 1979, Alfa Romeo achieved its best result in 1983, taking sixth place in the constructors' championship. More than 30 years after withdrawing as a competitor from Formula 1 (1985), the brand is returning with the clear intention to make its mark.
About Alfa Romeo and FCA
Alfa Romeo is a historic brand of FCA Group. Since its founding in Milan, Italy, in 1910, Alfa Romeo has designed and crafted some of the most stylish and exclusive cars in automotive history. That tradition lives on today as Alfa Romeo continues to take a unique and innovative approach to designing automobiles. In every Alfa Romeo, technology and passion converge to produce a true work of art. Fully reviving Alfa Romeo's spirit and maximizing its global appeal has been one of FCA's priorities. Following a clear and well-defined strategy,
FCA designs, engineers, manufactures and sells vehicles and related parts and services, components and production systems worldwide through 162 manufacturing facilities, 87 R&D centers, and dealers and distributors in more than 150 countries. In addition to Alfa Romeo, its stable of brands include Abarth, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, Ram, Maserati and Mopar, the parts and service brand.
The Group's businesses also include Comau (production systems), Magneti Marelli (components) and Teksid (iron and castings). FCA is listed on the New York Stock Exchange under the symbol "FCAU" and on the Mercato Telematico Azionario under the symbol "FCA"
About Sauber Motorsport
In 1970 Peter Sauber founded his company and designed his first racing car in the cellar of his parents' house. The race team grew steadily and enjoyed its first major international successes in the late 1980s. As the Mercedes works team, Sauber celebrated a one-two victory in the Le Mans 24-hour race in 1989 and back-to-back Drivers' and Manufacturers' titles in the World Sports Car Championship in 1989 and 1990. In 1993 Sauber entered Formula One.
Among the team's F1 highlights have been a fourth-place finish in the Constructors' World Championship in 2001 as an independent team and - in partnership with BMW - a one-two finish in the 2008 Canadian Grand Prix on the way to third place in the constructors' standings that year. In 2010 Sauber became an independent outfit once again. 2012 was a very good year of the Sauber F1 Team, headlined by four podium finishes, 126 World Championship points and sixth place in the constructors' standings.
The 11th October 2012 marked a milestone in the history of the team - the day when Sauber stepped down as Team Principal and passed on the baton to Monisha Kaltenborn. Between 1993 and the end of 2016 the team contested 424 grand prix in Formula One. In 2017 the Sauber F1 Team celebrates another milestone: it is the 25th Formula One season in the teams' history. The fourth oldest Formula 1 team starts together with its new owner, Longbow Finance S. A., into a new era. In 2017, Frédéric Vasseur was named as the new Managing Director and CEO of Sauber Motorsport AG, and Team Principal of the Sauber F1 Team.
Sauber has its headquarters in Hinwil, in the Swiss canton of Zurich. The team's state of the art factory houses manufacturing facilities and offices spanning an area of 15,600 square meters and boasts one of the most advanced wind tunnels in F1.
Today, the editors of Motor Trend named the Alfa Romeo Giulia as its 2018 Car of the Year®, best representing exceptional value, superiority in its class and impact on the automotive scene. Since its global reveal in June of 2015, the all-new Alfa Romeo Giulia has already earned over 100 awards globally.
“Motor Trend’s judges agreed that the Alfa Romeo Giulia is the new ultimate driving machine,” said Ed Loh, Motor Trend Editor-in-Chief. “Alfa Romeo developed a car that is perhaps the finest handling sedan on the market.”
Motor Trend judges evaluated 26 models with 46 variants on three separate courses at a professional automotive test center before finalists are selected. Out of its third-largest field ever – Motor Trend’s judges narrowed the field to eight Car of the Year finalists, including the Alfa Romeo Giulia.
Its a great time to be an Alfisti! Now, Let's see Alfa Romeo back in Formula One!.
On the morning of November 11, the Three Rivers Alfisti visited Fowler Auto Street & Street who hosted a Meguiar's Detailing session from 9am until Noon. At least that is what was scheduled. The event actually finished up around 1:30 in the afternoon! Dan Yaworski from Meguiar's was kind enough to answer many many questions that the group had regarding paint finishing.
About Dan Fowler & F.A.S.T. Company
Fowler Automotive Street & Track provides auto service for sports & luxury cars as well as transport & trackside support for vintage race cars and teams. Dan Fowler started F.A.S.T Company in 2011 with the encouragement and support of the many race teams who have depended upon his expertise as a mechanic for over 50 years.
As a teenager, Dan restored the '67 Alfa 1600 and proceeded to promptly trade it in on a 1967 Alfa Romeo Duetto in 1969. Dan raced a 1966 Alfa Romeo Guilia Veloce 1600 in the early 1970's.
In 1973 Dan attended the University of Pittsburgh and began work on his mechanical engineering degree but very quickly started working with the Pitt Race Team. It was called the "The Pitt Crew," with Bob Fryer driving a 1969 Chevrolet Camaro, and became the best known non-factory car in the Trans-Am series during that period.
In 1975 Dan became the first employee of the Auto Palace. The iconic Pittsburgh landmark for exotic and racing cars from 1975 until 1984.
The Auto Palace was owned by Elvidio and Mario Grande and was originally called the Auto House (currently the Party House) until it moved to Baum Boulevard to become the iconic Auto Palace. The building now hosts the "Scaife Auto Palace".
By 1980 Dan was the highest trained Alfa Romeo technician in North America.
In 1981, Dan purchased the first Alfa Romeo GTV in black. He sold it to none other than Mario Andretti and bought then bought the second black Alfa Romeo GTV ever produced.
Coffee, Donuts & the Race Car Museum Tour
Before we kicked off the Detailing session we where treated to some morning snacks and got to walk around the shop. F.A.S.T Company not only provides support to many race teams but also serves as storage for the active vintage race cars. TRA Members got the opportunity to walk around and learn about some really interesting race cars during our visit as well as some unique street cars.
Digging into the Detailing with Dan Yaworski from Meguiar's
The Folks at Ron Lewis Alfa Romeo put together a very nice little video compilation of some of their and our events since July 2017. It includes the Giulia art car, the Cortile and the Polo Match. Pretty amazing drone footage! Check it out!
Alfa Owner: The Dawn of a New Chapter
Below is the Cover story in the November Issue of "Alfa Owner" it's the monthly magazine published by the Alfa Romeo Owner's Club. The article was written by Enrique Zuniga announcing the formation of our chapter, The Three River's Alfisti!!
Located in the western foothills of the Appalachian Mountains, at the point where the Allegheny and Monongahela rivers meet to form the Ohio Rriver, lies a city well known for its steel history, bridges and sports – and often ranked as one of the best places to live in the world! It’s Pittsburgh, the Commonwealth of Pennsylvania’s largest western city, with a population of over more than 3,000 three hundred thousand and almost two and half2.5 million within the greater metro area. For automobile enthusiasts, it is also a city with a well-established tradition for car events, such as the annual Pittsburgh Vintage Grand Prix and International Car Show that has been going on for 35 years.
Unsurprisingly, this area is also home to a good number of Aalfisti, who for several decades had hoped to establish a formal Alfa Romeo owners group. While the desire had not materialized, it was not for lack of interest. Locals will relate some of the attempts made over the years, such as the Allegheny Alfisti of the late 1970’s. This was the effort by Howard West, Don Wannagat, Kevin Benzenhoefer and others, to form an Alfa Romeo Owners Club chapter in the Pittsburgh area. Despite holding meetings for several years, a chapter was not formed.
Then, in 2010, invigorated by the 100-year celebration of the Alfa Romeo marque during the Vintage Grand Prix event, local organizers and Alfa enthusiasts, Jim Shaw and Marianne Fenoglietto once again considered the creation of formal Alfa owners group. It would be an AROC chapter in Western Pennsylvania. As Spider owners, they organized driving events,
which brought other enthusiastic Alfa owners together. The idea enjoyed great support, but while the interest never waned and the formation of a chapter was a topic of discussion for several years, formal steps to organize the group were not taken.
In 2016 however, with the establishment of the Ron Lewis Automotive Group as an Alfa Romeo dealer in the Pittsburgh area, the elusive goal was to find a path towards reality. While returning from corporate Alfa Romeo training, during an extended flight delay, the Ron Lewis Sales team found themselves on the airport tarmac with Jim Neville, the Alfa Romeo chairperson for the Pittsburgh Grand Prix Italian “Cortile” Car Show. A few months later, in April, the dealership hosted the area’s 2017 launch event of the Alfa Romeo Giulia. Enveloped by the energy at the event, Jim Neville was joined by Bernard Martin (Cortile event Managing Director), and together they approached the dealership about joining their endeavor of establishing an AROC chapter.
Their proposal was enthusiastically embraced by Gwen Lewis and Jobie Glessner. The newly formed partnership quickly took concrete steps, with Gwen hosting local Aalfisti meetings at the dealership and contacting AROC National on behalf of the Pittsburgh group. Conversations, meetings and a bit of work took place from April through June, as Jim, Bernard and Gwen took the lead to establish a formal Alfa Owners group in the Pittsburgh area.
Three Rivers Alfisti, a.k.a. Three Rivers AROC, is our newest chapter. It was officially launched during the Pittsburgh Vintage Grand Prix week, at the Cortile Italian Car Show, on Saturday, July 15, 2017.
Three Rivers Alfisti Founding Officers
Jim is a long-time Alfa enthusiast and owner of an award- winning 1967 Duetto Spider. He is Vice President of Oil and Gas at Equipment & Controls, Inc. in Pittsburgh PA. “It’s perfect timing for the Three Rivers Alfisti to officially kick off at the Cortile Italian Car Show Saturday July 15, 2017,” said Jim Neville, first President of Three Rivers Alfisti, said. “Alfa Romeo’s return to the U.S., and the launch of our new Chapter, present a great opportunity for owners to share their love for these automobiles.”
Gwen is also Vice President of Marketing/Online Operations at the Ron Lewis Automotive Group. Ron Lewis Alfa Romeo is the newest franchise addition to the family-run dealership group. “To celebrate the launch of our Chapter, Ron Lewis Alfa Romeo will subsidize a 1-year Standard membership of any new Alfa Romeo customer betweens July 15, 2017 and -December 31, 2017,” said Gwen Lewis said. “We’re excited to welcome our customers to the joys of Alfa Romeo ownership and to introduce them to a local group who share the same affinity.”
Bernie is the Founder and President of Rapid Production Marketing in Pittsburgh. In 2009, Bernie created the Italian Cortile in conjunction with the Pittsburgh Vintage Grand Prix. Owner of a 1988 Alfa Romeo Spider, Bernie completed a 2,890- mile round trip journey to the Amelia Island Concours d'Elegance in March 2017 in his Alfa. “We’re already receiving positive feedback about forming the Three Rivers Alfisti,” said Bernie Martin said. “All the pieces are in place to make this Owner’s Club a success after many years of trying.”
Congratulations to Gwen Lewis, our Vice President for being profiled in Pittsburgh Magazine! Check out the article below!
Gwen Lewis is Co-President of the Ron Lewis Automotive Group.
PRESENTED BY S&T BANK
September 28, 2017
Gwen Lewis joined the family business in 2000 and has had a profound impact. She founded the online operations for the Ron Lewis Automotive Group, which has grown to comprise the majority of the family-owned and operated car dealership group’s business.
As co-president, Lewis works with the executive management team and also runs marketing and group branding. In 2013, she launched the Souped Up Jeep and Souped Up Truck customization services and opened the Souped Up Garage online where customers can conceptualize their own designs.
Towards the end of that same year, the dealership group re-branded all of the stores under the “Ron Lewis” name, and Lewis coined and trademarked their well-known tagline “We Have Your KeysSM”.
“As a communications strategist by trade, I loved the challenge and I’m pleased that we are now positioned to compete as the large dealership group that we are,” Lewis says.
Lewis describes herself as creative, intense, dedicated, honest and as a “Mama Bear” to her three children. “Ok, I’m slightly competitive, too,” she says with a laugh.
“At the end of the day, I want to provide a good role model for my three children. I want them to be proud of their Mom and the work we do in our family business.”
Outside of the office, Lewis was a Gold and Bronze Medalist at the Masters Nationals Rowing Championships in 2016 and 2017, the Events and Learning Chair on the Entrepreneurs Organization Pittsburgh Board of Directors in 2013 and 2014 and is Vice President and Founding Officer of Three Rivers Alfisti, Alfa Romeo Owners Club.
She encourages other women in business to create opportunities for themselves, surround themselves with good people, stand up for what they believe in and lead by example.
“I am happy to provide connections, career insights, and support for young women who are trying to get from A to B,” she says. “I truly enjoy helping to open any doors I can.”
Here you will find the details about upcoming and past events as well as member profiles.