Owner's Club News
When Alfa Romeo was founded in 1910, draughtsman Romano Cattaneo came up with the company’s logo based on a crest he saw in Milan above the door of Castello Sforzesco.
Being that the company was founded in Milan, a symbol representative of the city seemed appropriate. Designer Giuseppe Merosi helped turn the idea into Alfa Romeo’s official emblem.
Apart from some minor tweaks with the wording, gold trim, and wreath appearance over the years, the design has remained fairly consistent.
Where the biscione symbol itself comes from and what it means has been a subject of ongoing debate for over a century. Here are some leading theories:
The biscione has undegone minor changes with the green snake becoming larger and smaller over time with slight changes to its' body thickness. The human being consumes by the Viper has become less recognixable over time.
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